LEGO registers “Brick to the Future” trademark
The network has spread the information that the Lego company has registered a new trademark “Brick to the Future” with the US Patent and Trademark Office. The most remarkable thing is that for the first time such a logo “Brick to the Future” appeared in the cult film “Back to the Future, Time Machine”. According to preliminary data, this wordmark will be used both in products LEGO Groupand universal.
Most bloggers attribute the registration of a new trademark to the fact that the manufacturer of construction kits intends to launch a separate line of construction kits. Most likely, they will be developed on the basis of episodes of three cult films “Back to the Future”. It is quite possible that the huge success of the latest themed set for adults pushed the Danish company to such a step. 10300 LEGO Back to the Future Time Machine. It should be recalled that as soon as the designer went on sale, buyers literally swept it off the shelves of stores almost within one day. Moreover, this happened in different Lego stores around the world.
As you know, demand creates supply. Moreover, in this case, the famous film can become a fertile source for dozens, if not hundreds of thematic sets. Fortunately, the main characters of the film on their “DeLorean” successfully travel in the past, moving even to the middle, prehistoric and other times. That is, there are more than enough entertaining moments and items for designers.
It is also possible that the series will become universal, because it is able to go beyond one screen trilogy. Because the “Brick to the Future” logo can transform into a kind of ticket to the past for the Lego. With it, the company will be able to return to the old sets released over the entire 90-year history of the manufacturer. It seems that the offer to modern fans of constructing updated versions of the best “brick” models from the branded “back to the future” will arouse increased interest among Lego fans.