Is it profitable to invest in Lego sets


In 2019, Associate Professor of the Russian Higher School of Economics Victoria Dobrynskaya published results of your research, which also interested design fans. The main conclusion of the scientist was the assertion that Lego is the best investmenteven compared to gold. This was done based on an analysis of data for the period from 1987 to 2015, which showed that the designers of the Danish company have increased in price by an average of 11% over 28 years, and gold by 9.6%.

And now, 2 years after the sensational publication, many news agencies in European countries again remembered the study of the Russian scientist. In particular, the work of Victoria Dobrynskaya will be reprinted by the scientific journal Research in International Business and Finance in January 2022.

What is the reason for this interest is still unclear. Over the past 6 years, cardinal changes have taken place in the “world of cubes”. Therefore, it is impossible to assess the current situation based on the conclusions drawn from the data before 2015. They hardly correspond to the realities of the early 20s.

Most likely, the record profit that the Danish manufacturer of designers received based on the results of work in the first half of 2021 prompted to recall the work of the Russian scientist. Against the background of the general loss-making of enterprises from other areas, which is associated with a pandemic, the achievement of the Danish brand in itself became an economic sensation. That is probably why there was a desire to figure out how the Lego company managed to succeed.


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