First Lego store to open in Zurich
In autumn, the first Lego store will open in Zurich, the capital of the “country of banks”. The event itself is amazing. First of all, in the sense that until now in one of the richest countries in the world, it turns out, there was no official sales office of the Danish company. The question is: did the inhabitants of Switzerland remain indifferent to the designers? Or they used the services of seventeen stores lego, who work in neighboring Germany?
Be that as it may, now the Swiss will have their own store, opening the way to the fascinating “world of cubes”. It will open its doors in the most popular shopping center in Switzerland under the slightly strange name “Smooth”. According to official statements, more than nine million people visit 90 local and international shops, 14 restaurants and bars located within its walls every year. The LEGO store will cover over 240 square meters.
Executive Director LEGO GmbH and Karen Pasha-Gladyshev, responsible for Germany, Austria and Switzerland, commented on the upcoming event as follows:
“Retail gives our fans small and big alike the opportunity to physically experience our product range and brand in a special way and get expert personal advice. Therefore, we are very pleased to now be present in Zurich with our first Swiss store. legolong awaited for our fans.