What consumers say about Lego
Company Lego officially began the celebration of its 90th anniversary. There are many activities planned for June for construction fans. You can participate in various quizzes and competitions, company stores organize «construction marathons» and so on.
As part of the celebrations, another interesting event took place. To get an answer to the question — what is the appeal and power of the game, «Lego» studied the opinion of consumers, interviewing more than 55,000 parents and children in more than 30 countries.
As a result, it turned out:
- 93% of parents believe that children, thanks to designers, strengthen their creative abilities;
- 92% each for communication and problem-solving skills;
- 91% — self-confidence that by playing, children develop skills that will help them later in life.
Among children, the survey showed the following:
- 97% of those surveyed said that this game makes them truly happy;
- 95% each — that it helps them relax and take their minds off school, and is also their favorite way to learn something.
According to 95% of parents, working together to build Lego toys makes everyone in the family happy, strengthens family bonds and improves well-being. The survey also confirmed that the designers are of great interest not only to children, but also to adults. Because small «bricks» provide endless opportunities for creativity and demonstration of your own ideas.
“I have been using LEGO building to turn all the crazy ideas I have into reality for years,” says 28-year-old Lego fan Chinn from Virginia, USA, “There are always new building methods to try.” that fire up my imagination for new builds. And the most important thing, LEGO building connects me to a community of amazing creative people around the world.
The past 90 years of the brand’s existence have confirmed that this assembly plays an important role in the creative development of children and helps them master useful skills. That is why the Danish company annually deducts 25% of its profits to the Fund LEGO. The largest part of these funds goes in the form of assistance to children who, due to various life circumstances, do not have the opportunity to buy sets. Last year, more than $440 million was allocated to these charitable causes.
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