New collection for kids from LEGO Group and Pottery Barn Kids
Company Lego announced the beginning of cooperation with the famous American brand Pottery Barn Kids, which is engaged in the production of goods for children. Recently completed work on the first partner collection, developed by the joint efforts of the designers of both companies specifically for children’s rooms. It consists of bedding (sheets, pillowcases, blankets), pajama sets, play mats and beach towels with a variety of objects and drawings from LEGO designers.
Such an interweaving of Legov’s motifs into everyday children’s products looks very harmonious and attractive. First of all, thanks to the use of bright colors. Well, and of course, original drawings on bedding and other things and objects – miniature figures, dinosaurs and building “bricks” simply familiar from designers became the main image on them.
The partner companies hope that this collection will not only allow children to have fun in their children’s room, but also encourage creativity with the help of Lego sets.
Also, the LEGO Group, together with the American retailer Pottery Barn, has developed a new range of Lego style upholstered children’s furniture.