Lego will become a sponsor of the Women’s European Football Championship
The Lego Company will sponsor the thirteenth European football championship among women’s teams. It was scheduled for the summer of this year, but the covid that hit the European states confused all the cards. Therefore, the sporting event, scheduled for the summer of this year, was postponed to the next one: the final stage will be held in England from 6 to 31 July 2022. The UEFA Women’s EURO tournament will take place at 10 renowned UK football venues including Old Trafford, Bramall Lane and St Mary’s Stadium.
The Danish manufacturer, having entered the top three sponsors along with Starling Bank and Pandora, has imposed certain obligations on itself. Including the protection of representatives of the beautiful half of humanity from “gender bias” and “harmful stereotypes”. Together with UEFA and new partners, the company intends to make the unique women’s championship widely known throughout the world.
Sponsorship prompts “Lego” also to develop appropriate thematic constructors. Bloggers are already spreading rumors about a set with collectible miniature figures of members of the England national football team.
The expectations of construction fans and football fans are likely to come true. Since the recent past, “Lego” did not miss such an opportunity and tried to present appropriate designers to its consumers for various world and European sporting events.