LEGO demanded that Western bloggers remove pictures of “Avatar”

Western bloggers had no time to please their readers with photographs of one of the four designers of the latest Avatar series, when they received an official letter from Lego. It contained one request: all shots of the novelty were urgently removed.

To avoid prosecution, the owners of popular thematic sites immediately followed the instructions of the manufacturer. Now they only have a text description of the set 75574 LEGO Avatar Toruk Makto and the Tree of Souls.

Bloggers notified their readers about this decision, noting that the Danish company grossly violated its own rules by such a requirement. Because until now, third-party resources were not forbidden to publish images copied from the websites of official dealers lego. The outrage of bloggers knows no bounds. The most meticulous of them found that the culprit of the Walmart information leak still had photos available for viewing.

What is the reason for the ban on the publication of photos of new sets? Perhaps with the fact that up to this point it was possible to keep literally everything a strict secret. The Danish company planned to make a presentation of the new line as part of the second video conference before LEGO Con, which will take place today. In fact, it turned out that the information spread on the Internet spoiled the surprise that was being prepared.

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