Gift from Lego for Singles Day
The Lego company picked up the idea of celebration singles day, which is celebrated annually in China on November 11. However, today it is celebrated in England, the USA and Australia. Why exactly the 11th? Because according to Chinese symbolism, units are a kind of “bare sticks”, which, translated into people, means single people who are not married or not married.
The Danish manufacturer proposes to celebrate the Day of the Lonely with the purchase of a new designer. For the convenience of users on the official website of the online store, the LEGO Group has opened a special page for single buyers. The page opens with the tagline: “There’s no better way to treat yourself on Singles Day than to receive a gift – and if you know other happy singles who love to build, why not choose something they’ll love too?”
The section presents 33 different sets from popular thematic lines, which, according to the company’s specialists, will suit construction fans.
Basically, these are sets for adults marked “+18” on the branded box, such as 76178 LEGO Daily Horn and 75309 LEGO Colosseum.
Sets to their liking will be able to pick up not only admirers of architectural models, but also fans of Star Wars or Super Mario, who are offered sets respectively 75314 LEGO Bad Batch™ Attack Shuttle and 71387 LEGO Super Mario™ Adventures with Luigi Starter Course.
It seems that the Danish company decided to use the Day of the Lonely to expand the market for the sale of constructors addressed to adult lovers of the “world of cubes”.