Brand LEGO Dreamzzz has been officially registered
*This is not an official LEGO Dreamzzz logo, but a mock-up of the Stone War.
The manufacturer of “Lego” continues to amaze fans of the “world of cubes” not only with new designers, but also with their own ideas. Now consumers are forced to think about what thematic areas await them in the near future?
This time, the reason for such reflection was the news that on July 13, 2022, the company registered another trademark with the European Union Intellectual Property Office (EUIPO). He was named – LEGO Dreamzzz. Commentators of the message suggest that the novelty, as well as the previously announced Brick to the Future brand, is a harbinger of a separate thematic world. The release of sets of new lines should start next year. So admirers of the realm of dreams are waiting for a significant expansion.
Bloggers have expressed the opinion that this line will present projects based on the own ideas of Lego designers and developers. That is, purely branded models will be created, not borrowed from animated films, video games or products of famous brands.
Fans of Danish designers call such thematic worlds nothing more than “big bang themes”. They know that such innovations are designed for a maximum of 3 years. As a rule, newborn lines are accompanied in parallel by branded “brick” series that help distribute products. However, there are exceptions to the rules. A vivid example of this is Ninjago, which has been successfully existing for many years and is still very popular. Although at one time the project was also considered a “short”.
Most construction fans are excited about the name of a new brand. Opinions are being expressed that LEGO Dreamzzz will introduce a play world for children, in which the basis for the structures will be children’s dreams (and possibly nightmares). Such a direction has huge potential in the form of fantastic buildings, vehicles and situations, which gives the designers of the Danish manufacturer a lot of freedom for creativity. Many associate the name with “Momo”, “The Neverending Story”, “Alice in Wonderland” and films LEGO.
In general, while fortune-telling is obtained on the coffee grounds. What exactly is hidden under LEGO Dreamzzz, probably, everyone will understand only on the eve of the official appearance of new themed sets.