kids-toy

Prefabricated kit manufacturer Lego continues to systematically work on the return to the ranks of its consumers of those who were fond of designing in childhood. At the same time, they expand the campaign with new promotions and events.

The next step in attracting former Lego builders was the release of a special “adult” catalog for the summer of 2022 called “Your moment”. How effective it will be, the future will show. In the meantime, one thing is clear — the printed edition is addressed to new customers, because it contains information about designers, most of which have already seen the light or will soon be on sale.

The catalog looks quite high quality, stylish and attractive. It is printed on thick (compared to other similar publications) paper and in a classic dark design for a series of sets for the “+18” consumer category. The Brick World Guide opens with the following message: “We are pleased to present a selection of LEGO sets designed to provide adults with focused, practical and fun activities. We know that creation lego It is much more than just wind. It is the joy of immersing yourself in a moment of calm concentration and then being rewarded by a successful challenge.”

On the first page of the catalog, which is a folding double page, the sensational Titanic is depicted in full size.

Also included in the adult guide is information with illustrations on Vincent van Gogh’s Starry Night, the Botanical Collection, Lego art and idea sets for adults, several car models from the Icons and Technic lines, and building kits with pop culture licenses.

And, of course, it talks about the designers on the theme of «Star Wars» and «Architecture», which are most popular among adult fans of design. Such information will be interesting and informative for everyone who is not indifferent to design.